Dynamic packaging: You heard it here first.
Packaging that moves, or is in some way interactive. Half of packaging is about attention grabbing, at least in offline retail, and dynamic packaging is probably in the pipeline somewhere. It wouldn’t be a great leap to imagine a packet of hair product that moved to attract your attention, or a million other variations of that. It’s almost certainly going happen sooner than later, either digitally or even just using optical illusions, packaging with a surface that is contoured to create an effect as the shopper walks past it. With e-inks it’s almost surprising it isn’t already here.” The Fintech Times in conversation with Ethar Alali, CEO of Axelisys